Union Bank, now partnered by the strength of the global conglomerate CG Corp Global, recently unveiled a new logo that embodies the Bank’s new strategic vision and transformation. Leveraging on the brand’s rich history of over 29 years as a trusted financial services brand in Sri Lanka, the new logo has been designed as an evolution of the Bank’s previous logo which was synonymous amongst customers and publics for its strong identity, logo mark and brand colours.
At an exclusive customer networking event Dr Binod Chaudhary Chairman, CG Corp Global unveiled the new logo in the presence of Nirvana Chaudhary, Chairman Union Bank, Trevin Fernandopulle, Deputy Chairman Union Bank, Indrajit Wickramasinghe Director/CEO Union Bank and Dilshan Rodrigo, Deputy CEO Union Bank amongst other key invitees.
Addressing the gathering of the Bank’s valued customers from Top Corporates, Businesses and the Elite Circle, Dr Binod Chaudhary, Chairman of CG Corp Global stated that “ CG Corp Global has been a long-term investor and partner for Sri Lanka, placing confidence in the country and its growth potential even at the most challenging times with investments spanning across many businesses. It’s foray into the financial services sector in Sri Lanka and the partnership with Union Bank adds to the groups strategic vison for expansion, aiming to develop and grow the Bank to become one of Sri Lanka’s top private commercial banks“.
Showcasing the Bank’s commitment to uplifting lives through social wellbeing Nirvana Chaudhary, Chairman of Union Bank also launched the Union Bank School of Social Entrepreneurship (UBSSE) at the event. Speaking on UBSSE, he stated that “ whilst a comprehensive transformation plan is in place for Union Bank to be a formidable and active contender in the Banking sector, UBSSE will play a pivotal role in the Bank’s growth journey amplifying its commitment not only to business growth but to the entire society through knowledge, education, skills development, guidance, and social wellbeing.
Unveiling of the new logo is a milestone in Union Bank’s Transformative Brand Journey. The new payoff line ‘Transforming Lives’ amplifies the Bank’s continuous pursuit to change lives through digital transformation. Union Bank brand has been listed amongst LMD’s Sri Lanka most valuable 100 brands since 2012 and this change will add even greater value to building Bank’s brand to greater heights.
The decision to refresh the corporate logo of Union Bank was driven by strategic intent to modernize the brand image while preserving its core identity. Backed by the strength of CG Corp Global, Union Bank’s new growth journey brings to the banking publics an enhanced value proposition supported by a formidable partnership that echoes solid financial stability, digital transformation, and service excellence, all of which is now embedded in the Bank’s new logo. The new logo continues to resonate Union Bank's brand values of trust, stability, resilience, and customer-centricity and reflects the bank's commitment to staying relevant in an ever-evolving financial landscape and also communicates the Bank's progressive approach and adaptability to changing market dynamics.
The contemporary design of the logo, with its strong blue continues to resonate trust, stability, and professionalism whilst the orange symbolizes optimism, prosperity, and the warmth of the Bank’s many deeply rooted customer relationships. The distinctively slanted forward look of the logo is a statement of the Bank’s commitment to being a progressive partner in driving digital leadership and service excellence.
Unveiling of the new logo is yet another initiative of the Bank’s continued transformation and its strategic approach to position itself as a robust, customer-centric entity. As the Bank forges ahead in its transformative journey, the new logo stands as a powerful representation of the vision, dedicated to meet the evolving needs of its customers while upholding the principles that have made Union Bank a trusted financial partner.
The indirect acquisition of Union Bank’s major shares by CG Capital Partners Pte Ltd through Culture Financial Holdings in 2023, marked a significant milestone in the Bank’s growth journey. CG Capital Partners Pte Ltd is an affiliate company of CG Corp Global, a multi-business Nepalese conglomerate Present in Sri Lanka since 2015, with key investments in the leisure sector amongst others.