Twenty20 matches provide instant gratification, lasting three hours as compared to seven hours for a one-dayer, and draw big crowds even as purists frown at the hit-and-giggle exercise.
The International Cricket Council, sensing a windfall, agreed to start a World Championship just two years after Australia and New Zealand played the first ever Twenty20 international in February, 2005.
The two-week event, to be held in Johannesburg, Cape Town and Durban from Sept 11-24, features the nine nations currently playing Test cricket along with Zimbabwe, Kenya and Scotland.
While Zimbabwe is a full member of the ICC, Kenya and Scotland qualified for the tournament by topping the World Cricket League for non-Test playing nations that was played in Nairobi at the start of this year