Dialog controls around 60 percent of Sri Lanka’s cellular market, servicing over 2.8 million subscribers.
Bulk of the recent growth has been fuelled by users buying pay-as-you-go cards commonly referred to as pre-paid customers.
Dialog said their revenue mix consists of:
¢ Pre-paid segment 42 percent,
¢ Post-paid segment 37 percent,
¢ Inbound roaming 4-percent.
Peer-to-Peer SMS or text message revenue continued to represent the largest component of non-voice revenue accounting for six per cent of total sales.
The company’s pre-paid card segment jumped 57 percent to 2.36 million customers, while post-paid segment grew 13 percent to 480,000 subscribers, during the period under review.
Earlier this year, Dialog announced plans for a 150 million dollar expansion plan to boo