Sri Lanka's tourism industry shows robust performance in early 2025, with JanuaryMarch statistics revealing significant growth. The first quarter recorded 722,276 tourist arrivals, representing 35.2% of 2024's annual total (2,053,465). January led with 252,761 visitors (21.4% year-overyear increase), followed by February with 240,217 (+10.0%) and March with 229,298 (+9.62%).
While growth remains positive throughout Q1, the declining growth rate (from 21.4% to 9.62%) may indicate normalization after peak holiday periods or emerging seasonal patterns. This follows 2024's trends where December-February were peak months and May-June experienced lower visitor numbers due to various conditions.
If Q1 momentum continues, 2025 could significantly outperform 2024's totals. However, uncertainties remain regarding traditionally low seasons and global economic factors. To maintain this positive trajectory, strategic priorities should include sustained marketing efforts, targeted promotions during expected seasonal dips, and infrastructure improvements.
Key source markets including India, Russia, the United Kingdom, Germany, and France played a crucial role in strengthening Sri Lanka's tourism performance in March. These markets made substantial contributions that drove the growth in visitor numbers, providing essential support to the country's tourism sector.