Tea is Sri Lanka™s second largest export earner next to apparel, contributing three percent of the country™s GDP, with a global tea export market share of around 19 percent.
Tea is Sri Lanka™s key export and critical to our national economy, %. SLTB chairman Lalith Hettiarachchi said.
In a highly competitive and branded global market, the marketing and branding function are key drivers of the industry™s success.
The prime objective of the study is to enhance value addition for Ceylon tea and formulate pragmatic strategies to support Sri Lankan brands.