"The first time Sri Lanka figures among the 'world’s leading' classifications at the showpiece annual event which also includes awards by continent as well," KumbukRiver said.
"Sri Lanka is nominated for Asia’s leading destination offering a ray of hope for the country as a nomination at the WTA receives the attention of the world media, especially in Europe and USA."
The 14-year old awards are made this based on votes of 160,000 travel agents in 200 countries. KumbukRiver says its nomination would be "a shot in the arm" for the tourism industry of Sri Lanka which has been ravaged by an intensifying internal conflict.
KumbukRiver says it has been internationally recognized twice before, and the other seven contenders are from well established firms.