Shamindra Kulamannage, from ETV's Lanka Business Report show, discussed the impact of the global financial crisis with Malik Fernando, who is a director of MJF group, founded by his father, Merrill J Fernando.
He started the interview by asking how the Dilmah brand has fared in the face of the global economic downturn.
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A: We were affected pretty badly, in that there was massive devaluation in all of the key markets that we were operating. That impacted us very badly.
Tea is not an expensive product, it's not that people will stop drinking tea but the biggest issue we faced in markets like Russia, Ukraine, then in Australia was the substantial currency devaluation.
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Dilmah as an imported product competing against brands packed in that country makes us very expensive.
LBR: Are you hedging against there currency risk? Is that an option?
A: