Softlogic & Samsung launch Global Samsung Experience Store in Sri Lanka

Softlogic partnered with Samsung to officially open its first branded Experience Store in Sri Lanka this week with a ribbon-cutting ceremony by Mr Ashok Pathirage, Chairman/Managing Director, Softlogic Holdings PLC & Mr Hanbae Park, Managing Director, Samsung Sri Lanka. The new Samsung experience store at 14 De Fonseka Place, Colombo 5 operates collaboratively with retail giant Softlogic Retail (Pvt.) Ltd. a fully owned subsidiary of Softlogic Holdings PLC who have been a ‘Samsung Premium Partner’ since July 2010, and continue to elevate Samsung’s brand image with luxurious displays and digitally enhanced shopping services. Softlogic carries the full range of Samsung consumer electronics and home appliances including a comprehensive range of TVs, Refrigerators, Microwave Ovens, Washing Machines and Mobile Phones. The 2,800 sq. ft. Samsung Experience Store revolutionizes customers’ brand experience under one roof with immersive ‘retail destinations’ or ‘zones’. It features the full line-up of Samsung smartphones and tablets, displayed for customers to explore in-depth at the Smart Table product zone. Mobile devices, including the flagship Galaxy S9, Galaxy S9 Plus, and Galaxy Note8, as well as a full line-up of wearables and accessories to personalize customers’ favourite Samsung devices are available at the store. Another first in Sri Lanka, the Samsung Experience Store provides customers a truly immersive and cinematic virtual reality experience at its interactive Samsung Gear VR Zone with a VR chair operated by a hydraulics mechanism delivering life-like experiences that mimic the movements shown in the Gear VR. Mr Park said the new Samsung Experience Store was benchmarked to deliver the brand’s globally renowned retail and technology experience, as well as a glimpse into Samsung’s innovative device convergence. “Samsung is excited to continue its growth trajectory at this level of innovative retail experience. The Samsung Experience Store showcases our product offering and enables customers in Sri Lanka to explore how versatility and connectivity are at the core of all Samsung devices.” At present, Samsung products are available at 222 Softlogic Max and Softlogic stores across the country, out of which two are dedicated Samsung stores located at the Arcade Independence Square as well as Duplication Road, Colombo 4, which carry the full range of Samsung consumer electronics & home appliances. The location for the Samsung Experience Store has been carefully selected to ensure easy access for customers from all parts of Colombo to experience the unique offering of this store. “Softlogic is one of the foremost consumer electronics and lifestyle product retailers in the market today,” said Mr. Induka Perera, Director – Consumer Electronics Channel, Softlogic Retail (Pvt.) Ltd. “Many customers walk into our stores daily to find, try-out and purchase televisions, refrigerators, microwave ovens, washing machines, smartphones and tablets, among the many other products we offer. The Samsung experience store is the twenty-first large format store for Softlogic and a definite go-to place for customers to experience the ease of convergence with Samsung’s exciting range of products and services.” At the launch, guests were privy as to how the Experience Store’s Smart TVs, home appliances and smartphones were connected and managed through a single application in Samsung’s connected ecosystem. “Internet of Things has become the centre of Samsung’s strategic focus and we are embracing the life-changing possibilities of technology through a human-centered approach that benefits our customers,” said Mr Park. The TV Zone showcases Samsung QLED and UHD TVs, featuring the brand’s unrivalled picture quality, enhanced smart features, and lifestyle-centric design. “The new 2018 QLED TV is a new point of reference in image, design and performance, representing the next generation of home entertainment products that enhance the TV-viewing experience” said Mr Sabry Ansar, Head of Consumer Electronics, Samsung Sri Lanka. The Smart Home Appliances Zone includes a Demo Kitchen that inspires even the most discerning home cooks to try out their cooking skills using Samsung’s flexible, easy-to-use and premium style kitchen appliances. It also showcases innovative new energy-efficient home appliance products that are thoughtfully and ergonomically designed, including Samsung AddWash washing machines and Samsung Side-by-Side refrigerators. The Samsung Experience store aims to enrich customers’ lives with a multi-sensorial brand experience by providing holistic lifestyle consultation. It has highly trained consultants offering one-on-one help and assistance to customers, including troubleshooting, in-depth tips and insights on how to maximize the performance of their devices. To further enhance the overall experience, the Samsung SMART Tool service is available for customers to upgrade their Samsung Galaxy smartphones and tablets while they are in the store. To mark the opening, Samsung, together with Softlogic, will have special offers for a limited time period including attractive discounts on full payments made by cash/card, along with unmatched interest free easy payment plans on credit cards issued by all leading banks, across a wide range of Samsung products. (Media Release)