The Sri Lanka Institute of Marketing (SLIM) is pleased to announce the appointment of Mr. Chamil Wickremasinghe as its new Chief Executive Officer, effective 01st January 2025. With over 15 years of dedicated service to SLIM and a remarkable 22-year career in the education industry, Mr. Wickremasinghe brings a wealth of experience and insight to his new role.
Mr. Wickremasinghe has played a pivotal role in advancing SLIM’s mission of developing marketing professionals and promoting the industry in Sri Lanka. His tenure at SLIM has been marked by a steadfast commitment to its membership and significant contributions to the marketing fraternity. Prior to joining SLIM, he held key positions at the Chartered Institute of Marketing (CIM), further cementing his reputation as a visionary leader in education and professional development.
Reflecting on the appointment, SLIM President Mr. Gayan Perera stated, “As we welcome Mr. Chamil Wickremasinghe as our new CEO, our expectation is that he will infuse SLIM with added vigour and vision, further strengthening the organisation’s functions and outreach. We are confident in his ability to steer SLIM toward new heights of excellence.”
Under Mr. Wickremasinghe’s leadership, SLIM aims to enhance operational efficiencies and uphold its tradition of excellence. Speaking on his vision, Mr. Wickremasinghe said, “I am honoured to take on this role at a time when SLIM is poised for significant growth. My primary focus will be to ensure a smooth flow of operations and that our stakeholders’ requirements are met with the highest satisfaction levels at optimal cost. I am committed to fostering a collaborative work culture, emphasising collective responsibility to achieve the institute’s goals and deliver impactful results for our members and the marketing community at large.”
The appointment has also been warmly welcomed by SLIM’s leadership. Prof. Dewasiri N. Jayantha, Vice President – Education & Research, remarked, “Mr. Wickremasinghe’s deep understanding of the marketing and education sectors positions him as an exceptional leader to drive SLIM’s educational initiatives. His vision will undoubtedly strengthen our role as the national body for marketing.”
Dr. Dilhan Sampath Jayatilleke, Vice President – Events & Sustainability, added, “In today’s dynamic business environment, SLIM requires a leader who can balance innovation with operational excellence. Mr. Wickremasinghe’s appointment signals a bright future for SLIM as he fosters initiatives that align with sustainability and progressive growth.”
Mr. Wickremasinghe’s long-standing dedication and leadership expertise will be instrumental in advancing SLIM’s mission to elevate the marketing profession in Sri Lanka. The organisation looks forward to a future of impactful initiatives and continued excellence under his guidance.