ODEL launches bold & colourful ‘Printastic’ Summer 2018 collection

(PRESS RELEASE) - If summer is the season to get out there and make a statement, ODEL’s exciting summer collection is designed to set its shoppers apart in their choice of clothing and accessories. Tribal prints, splotches of bold colour and ethnic designs distinguish ODEL’s ‘Summer 2018’ collection aptly named ‘Printastic.’ Inspired by anthropological prints from diverse cultures, this collection includesstripes, monochrome prints, and geometric prints among others. The new collection unveiled on 3^rdApril is fashioned from an assortment of textured material including chiffon, organza, georgette, poplin, crepe, cotton viscose, and transparent sheer fabric. ‘Printastic’ is inspired by world-renowned brands such asBalmain, Gucci, Valentino, Prada, Elie Saab, Jason Wu, Donatella Versace, and Alexander McQueen and features bright pops of colour such as blue, pink, green, orange, yellow, red, black and shades of neon. “We think life is too short to wear boring clothes. Our Summer 2018 collection is bold and demands to be noticed, much like the season itself; it challenges people to step out of their inhibitions and be distinctive,” said Ms Desiree Karunaratne, Group Marketing Director of Softlogic Holdings which owns Sri Lanka’s favourite department store chain, ODEL. The ‘Printastic’ summer collectionextends itself to fashion lines for men and kids which also feature tribal prints with a touch of modernity. Crafted with tassels, beads and jewel embellishments, the matching jewellery collection too reflects tribal elements and ethnic designs. Furthermore, in keeping with the theme, the Home Collection at ODEL showcases an extensive product line adorned with geometric prints and floral motifs. During the Avurudu month of April, when shoppers are in their element, all ODEL showrooms islandwide will be open until 10pm from the 5^th to the 12^th. From the 2^nd to the 4^th of April all ODEL stores will be open until 9PM, while the outlet at the Dutch Hospital precinct will open until 10pm. ODEL’s flagship store at Alexandra Place will be kept open until 9pm even after Avurudu, from the 15^th to the 30^th, when all other ODEL showrooms revert to their regular closing time of 8pm. The Luv SL Pinnawala store will close by 6pm as usual throughout the month of April. Pictured here are some of ODEL’s Summer 2018 creations and displays at the company’s flagship store at Alexandra Place, Colombo 7.