SriLankan Airlines launched their first MICE Travel brochure today, tapping into a niche market of lquote meetings, exhibitions and conference travellers.
Driven by the belief that Sri Lanka can offer much more than the sun, surf and sand, hard driven efforts have been underway by the industry to tap into high-spending corporate tourists rn
rnThe effort is to sell Sri Lanka as an ideal destination for travelling delegates to events or what is called MICE (Meetings, Incentives, Conventions, Exhibitions) tourism.rn
rnThe field has immense potential, with one MICE traveller often spending up to ten times more than what a leisure traveller would.rn
rnThe new promotional brochure will sell Sri Lanka as a MICE destination, distributed at trade fairs and to key corporate clients overseas.rn
rnIt introduces Sri Lanka as a destination for MICE tourism, available facilities and conference centres, also introducing PCOs who handle ground arrangements.rn
rnIncentives are also offered by SriLankan Airlin