Jul 14, 2020 (LBO) -LankaPropertyWeb.com, the leading real estate website in Sri Lanka with over 15,000 property listings, recorded its highest traffic figures in June 2020. Visits to the site were up by 130% with over 3M page views throughout the month. Leads given to the advertisers have followed an upward trajectory as well reaching up to 230% over the course of June.
“The surge in traffic is a testament to the high level of trust the users have in LankaPropertyWeb and the increasingly important role we play in the search behaviour of property seekers across the country”, said Daham Gunaratna, Managing Director of LankaPropertyWeb. In times of crisis, it is especially important for LankaPropertyWeb to stay true to its core purpose of enabling users to discover and have the best possible experience towards property buying or renting.
Product innovation has also been a key component for LankaPropertyWeb in adapting to the new reality property hunters in Sri Lanka find themselves in. “With the implementation of standard operating procedures towards social distancing, we launched Lanka Property Show 2020 Virtual. The show aimed to not only enable property buyers to see and have all the information they would need related to a particular property but also allow them to book their choice immediately, all without having to leave the safety of their homes”, added Gunaratna.
Lanka Property Show 2020 Virtual was Sri Lanka’s first-ever virtual real estate expo. It was designed to attract local and expat buyers who are increasingly looking into buying properties in Sri Lanka since the COVID-19 outbreak and to overcome the restrictions posed by this pandemic. Held from the 3rd to the 5th of July, Lanka Property Show 2020 Virtual had over 15 developments exhibited by more than 10 developers offering discounts up to 15%. The show was visited by over 6000 property buyers from around the world during the 3 days, generating high potential leads and sales for developers during a time when physical events cannot be held. The event and its success reiterated the fact that the property market is buoyant in the country as it looks to recover from the COVID-19 impact.