"Endhiran" ("Robot") had an estimated budget of 35 million dollars, revolutionary technical wizardry, big stars, and was released worldwide in October 2010 with Hindi and Telugu dubbings as well as with English subtitles.
Distributor Eros International says it has been India's most profitable film ever, grossing a record-breaking $13.8 million globally on its opening weekend -- including $4.4 million in the United States alone.
Kollywood produces around 150 films a year, which generate $170 million in revenues, according to a 2009 report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and accounting firm Ernst & Young.
Still, few people outside south India know much about the industry, the films it produces or the unparalleled fan following enjoyed by its leading stars, some of whom e