India’s gold retailers jump on the ‘brandwagon’

The Hapag-Lloyd delegation including, Capt. Prateek Gandhi – Director Operations, Hapag-Lloyd, Regional Office, Dubai,Mr. Faheem Mir – Manager - Operations, Hapag-Lloyd, Regional Office, Dubai,Mr. Lalith Witanachchi – Vice President, Hapag-Lloyd Lanka (Pvt) Ltd, Mr. Mindaka Dassanayake – General Manager, Hapag-Lloyd Lanka (Pvt) Ltd.,Mr. Rohan Ranasinghe – Terminal Operations Manager, Hapag-Lloyd AG and Mr. Iqram Cuttilan – Managing Director, Aitken Spence Shipping Ltd poses for a pic with SLPA’s Chairman -Admiral Sirimewan Ranasinghe and the Managing Director - Eng. Ganaka Hemachandra. SLPA's Vice Chairman - Eng. Herath M.P. Jayawardhana, Director (Operations) - Mrs. G. Zavia Miskin and Director (Marketing and BD) - Mr. H J K U Kumara are also present.

NEW DELHI, December 14, 2009 (AFP) - Indians, the world's biggest buyers of gold, are increasingly opting for branded jewellery, attracting franchisers and foreign groups like Cartier at the expense of traditional retailers.

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Traditionally, most Indians would go to their small family jewellers, normally located in a congested wholesale market, sit down on cotton mattresses with the jeweller and pick out some items.

The process worked on trust built up in some cases over generations between buyer and jeweller, who would mostly offer products from artisanal designers and producers from his area.

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Nowadays, young Indians are opting for brightly lit showrooms with marble floors, glass display cases and professional salespeople -- preferably at a company whose brand name implies social status and wealth.

"There is a tectonic shift in the business now.

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If you want your gold jewellery business to survive -- brand it and advertise," said Sandeep Kulhali, vice president of Tanisq, one of India's oldest branded retail jewellery chains, owned by the Tata conglomerate.

Tanisq opened their first outlet in 1994 and now have 117 showrooms across the country.

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"Earlier it was difficult to convince consumers to buy bran