Implications of 44-pct US Tariff on SL Trade & Strategic Response: Assessing Economic Impact

By Dr Gayan Gunewardana
BSc, MBA, GARF/FRM, CIMA/CGMA, AIB, Ph.D.

Introduction

The imposition of a 44% reciprocal tariff by the U.S. on Sri Lankan exports, particularly on key sectors such as apparel, has introduced significant risks to the country's export-driven economy. As the U.S. represents over 40% of Sri Lanka’s apparel export market, this steep tariff increase is expected to have severe direct and indirect consequences, exacerbating existing vulnerabilities in the Sri Lankan economy. The potential economic impact is serious, particularly given the country’s reliance on this sector for employment, foreign exchange inflows, and industrial activity. To address this, we must engage with clients to evaluate their exposure, gather information on how their business models integrate with U.S. value chains, and develop targeted mitigation strategies. Based on current insights, this report outlines the anticipated impacts and potential strategies to mitigate risks and preserve trade competitiveness.

Executive Summary

The 44% tariff on Sri Lankan exports represents a critical challenge, particularly for the apparel industry, which accounts for over 70% of U.S.-bound exports. The tariff risks making Sri Lankan products uncompetitive, threatening foreign exchange inflows and employment across critical industries. Imports from the U.S., including machinery and medical devices, are expected to become more expensive, intensifying challenges for domestic manufacturing and healthcare sectors. Despite these challenges, opportunities exist in diversifying export markets, optimizing cost structures, and leveraging Sri Lanka’s commitment to ethical production and sustainability. Proactive measures are necessary to sustain growth and mitigate risks.

Economic Impact on Exports and Imports

  1. Exports:
    • Sri Lanka’s apparel industry, employing nearly 300,000 people, is expected to face significant disruptions as higher costs render products less competitive in the U.S. market.
    • The risk of reduced demand could lead to loss of export revenue, layoffs in labor-intensive industries, and weakened foreign exchange reserves.
    • Other exports, such as tea and rubber, may experience spillover effects as trade dynamics with the U.S. become increasingly uncertain.
  2. Imports:
    • Key imports from the U.S., such as medical devices, machinery, and agricultural goods, will become more expensive, raising costs for healthcare and manufacturing industries.
    • These cost increases may contribute to inflationary pressures, further straining the domestic economy.

Global Commodity Prices

Global commodity prices, including textiles, agricultural products, and machinery, are expected to rise as exporters adjust to higher costs. Sri Lanka’s reliance on imported raw materials for its key industries may further exacerbate cost pressures, reducing profit margins. Additionally, volatility in oil prices, driven by declining global industrial demand, could further compound challenges.

Comparative Context and Opportunities

While countries such as Bangladesh (37%) and Vietnam (46%) are also experiencing elevated tariff rates, the 44% tariff on Sri Lanka’s exports places it among the most severely affected. However, Sri Lanka’s focus on sustainability and ethical production can serve as a unique selling point, attracting buyers seeking responsible sourcing options. Trade diversion opportunities with markets less exposed to U.S. tariffs, such as the EU and India, present avenues to reduce dependency on the U.S. market.

Strategic Recommendations

To mitigate the serious economic impact of the tariffs, Sri Lanka can adopt the following strategies:

  • Diversify Export Markets:
    • Prioritize engagement with alternative markets, such as the EU (leveraging GSP+ trade preferences), India, and China, to reduce reliance on the U.S. for exports.
    • Strengthen regional trade partnerships to secure long-term export stability.
  • Optimize Cost Structures:
    • Enhance operational efficiency and supply chain management to offset increased production costs.
    • Focus on digital transformation and automation to improve productivity and competitiveness.
  • Renegotiate Trade Terms:
    • Engage in dialogue with U.S. trade officials to explore opportunities for tariff relief or exemptions, emphasizing Sri Lanka’s unique value proposition as an ethical sourcing destination.
    • Collaborate with international trade bodies to advocate for fairer terms.
  • Leverage Ethical and Sustainable Practices:
    • Highlight Sri Lanka’s commitment to sustainability, transparency, and ethical production to attract global buyers seeking responsible sourcing options.
    • Invest in certification and branding initiatives to solidify the country’s image as a trusted supplier.
  • Enhance Industry Resilience:
    • Support affected industries through government policies such as export incentives, access to affordable financing, and targeted training programs for displaced workers.
    • Encourage private-public partnerships to invest in infrastructure and technology upgrades.

Trade Agreement Prospects

While the current tariff framework presents substantial challenges, Sri Lanka’s engagement with U.S. trade officials offers a pathway to negotiate improved trade terms. Emphasizing the mutual benefits of maintaining a stable trade relationship and showcasing Sri Lanka’s adherence to global trade standards could bolster its case. However, such negotiations will require careful navigation of regulatory and political complexities.

Conclusion

The imposition of a 44% U.S. tariff on Sri Lankan exports, particularly apparel, poses a significant threat to the country’s economic stability. The impact on export revenues, employment, and foreign exchange reserves is likely to be serious unless urgent action is taken. By diversifying export markets, optimizing production, and leveraging its ethical production credentials, Sri Lanka can mitigate the risks associated with this development. Proactive engagement with global buyers and trade partners, along with targeted government support, will be critical to preserving economic resilience and sustaining long-term growth.

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