Global Ambassador of Cochlear Brett Lee on a visit to Sri Lanka – promoting hearing wellness

Wickramarachchi Opticians and Hearing Aids. subsidiary of J.M. Wickramarachchi & Co.  celebrated its 40^th anniversary as well as serving over 400 Cochlear Hearing implant success stories at a gala celebration launched together with Global Ambassador, Australian Cricketer Brett Lee. The celebration was held at the Galle Face Hotel, Colombo amidst a gathering of over 100 stakeholders in the health and government sectors. The company also launched a mobile hearing unit. Cricketing star Brett Lee will be touring the country, and visiting hearing impaired patients in Sri Lanka, participate in a series of events, and awareness sessions as well as participating in a friendly cricket match together with the children who has gone through Cochlear implants. The Cochlear Implant system is a safe, reliable and effective treatment for severe to profound hearing loss in adults and children. It is also a routine medical intervention especially for children who are born hearing impaired or people with moderate hearing loss. It is designed to let implant users experience sounds and helps to enhance communication abilities, allowing better hearing and speaking potential for the recipients. Mihira Wickramarachchi Chairman, Wickramarachchi Opticians and Hearing Aids commented, “For over four decades Wickramarachchi has been a synonymous brand pioneering in the field of audiology. Our trained staff understands the science of hearing and balance and is well-equipped with the most advanced technology to take care of any audiology related need at our state of the art Wickramarachchi Institute of Speech and Hearing (WISH) care facility”. He further added, “Cochlear Limited pioneer Cochlear Implant technology. It is a world-renowned product that helps hearing impaired people to hear for life. It is a highly sophisticated speech processor and is built to mimic the natural function of the human ear. Unlike hearing aids, which only amplify sound, the Cochlear Implant bypasses the damaged part of the ear and stimulates the hearing nerve directly. And we are proud to partner such a company in providing the very best to our country”. Wickramarachchi Opticians and the Wickramarachchi Institute of Speech & Hearing (WISH) cover all major cities throughout the country, including Colombo, Kandy, Kurunegale, Galle and Kegalle. The WISH institute has many firsts to its name, including the introduction of audiology to government and private hospitals, and introducing a complete calibration lab for the first time in Sri Lanka earlier this year. Services such as Audiometer Calibration and Certification, Earphones and Hearing Aid Testing, Sound-Proof Room Calibration, Headphone Calibration, Bone Conductor Calibration, Loudspeaker Calibration and Insert Phone Calibration are now carried out at this state-of-the-art facility. Typically used in hospitals, audiology centers, and research and development units, this technology is essential to monitor accurate sound levels for specific requirements. This acoustic lab has acoustic engineers who can calibrate any audiological equipment in the world including certifying them to world standards in sound levels for any form of industry. More than 30 soundproof rooms have already been set up in Sri Lanka, Maldives, Bangladesh, and Australia where Wickramarachchi Opticians opened a branch recently. (Press release)