In addition to hire purchase and leases, the firm also offers loans to professionals such as doctors to set up practices.
On the deposit side it is targeting a broad demographic base of customers.
"We have products for every segment of the market, from a child's savings account up to senior citizens'," Rajudin said.
At the time of registration, SFS had fulfilled Central Bank regulations for having a 200 million rupee share capital for commercial financial institutions.
Rajudin says a child's savings account can be upgraded and retained through time till the person is a senior citizen and such innovative services will help SFS penetrate the market faster.
The firm is entering the market at a time when interest rates are high.
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