Asset Media’s promoters Nihal Seneviratne Epa and Lasantha Milroy Pieris will retain a minority 10 percent stake. A greenfield operation, Asset Media also comes with its own broadcasting studio, a free-to-air and pay tv license.
The digital convergence, also known as quadruple play or four-play, allows Dialog to offer cable television, broadband, fixed-line and mobile telephone services.
The strategic diversification into the television broadcasting allows Dialog to move into digital terrestrial broadcasting, direct to home or DTH and mobile television services, its CEO Hans Wijayasuriya said.
The investment, he said, keeps pace with global dynamics of convergence where communication and media technologies merge with telecommunication services.
Ten months ago, Dialog moved into the broadband market by picking