The Commercial Bank of Ceylon has begun 2024 by underlining its commitment to sustainability – symbolically as well as literally.
The instantly-recognisable Commercial Bank logo in blue will hereafter also feature a green element, representing the Bank’s multifaceted commitment to sustainability, encompassing diversity, inclusivity, good governance, transparency, social equity, accountability and eco-friendly banking solutions, the Bank said.
“Our commitment to sustainability isn't just a buzzword, it's ingrained in our DNA, influencing our decisions, actions and the services we offer,” Commercial Bank Managing Director/CEO Sanath Manatunge commented. “We are a sustainable bank in everything we do, and the first organisation in Sri Lanka to proclaim that commitment in its corporate identity, and we want all our stakeholders, from employees, customers, shareholders and business partners, to see that at first glance.”
“The new logo reflects our dedication to total sustainability in all spheres of our operations and our practical commitment to the way we do business; from paperless transactions, responsible compliance practices, and energy-efficient operations,” Manatunge added.
The Bank follows a meticulously-crafted sustainability strategy and blueprint as a guiding principle for its sustainability activities. The strategy is based on three key pillars – Sustainable Banking, Responsible Organisation and Community Impact. There are nine core areas under these pillars – Responsible Financing, Financial Inclusion, Sustainable Products and Services, Green and Safe Workplace, Workplace Culture, Social Enterprise, Social Engagement, and Environmental Engagement.
The Bank said all these core areas align under seven selected Sustainable Development Goals (SDGs) set by United Nations, namely, Quality Education, Gender Equality, Affordable and Clean Energy, Decent Work and Economic Growth, Industry, Innovation and Infrastructure, Responsible Consumption and Production and Partnership for the Goals.
