Alternative Media

Mar 27, 2010 (LBO) – Sri Lanka's Dialog Television (DTV) is opening sports content for advertising targeting affluent consumers and forecasts a sharp rise in subscribers by year-end, a senior official said. "It's truly an alternative to mainstream media and helps you to reach groups with deeper pockets more cost-effectively.

"From April 1 new channels including sports and cartoon content will be added for for advertising."

Vanguard Management Services inked a deal with DTV to market its advertisement space six months ago, Zavahir said.

Sri Lankan free-to-air channel ETV, business new TV shows Lanka Business Report and LBR Money, along with web portals LBO and Vimasuma, and life style web portal Colombo Spirit are also managed by Vanguard Management Services.

"We are a small but nippy player and always look at new opportunities," Zavahir said.

He said despite DTV being able to provide crystal clear broadcasts most of its business is generated from the western province, Sri Lanka's richest region that accounts for 50 percent of gross domestic product.

DTV's second largest market is southern Sabaragamuwa province, Perera said.

DTV is not a niche product and wants to b