Google launches new mobile friendly logo

Sep 02, 2015 (LBO) - Google unveiled a new logo for its core search services smoothing out some of the features in the letters that make up the well-known colourful logo spelling out its name, the company said in a blog report. The revamped logo is "simple, uncluttered, colorful, friendly" and represented the best of Google, the blog said. The change was because people were now reaching Google on lots of mobile devices rather than their desktops. The logo, and its many variations, would work better on the many different-sized screens through which people used or encountered Google and its services, the blog said. "As well as the full logo of the company's name, it also plans to use four dots in its signature blue, red, yellow and green colours and a single, multi-coloured capital "G" to represent it.” The change comes after Google put its many divisions under an umbrella company called Alphabet. Google last updated its logo in September 2013.