Leo Burnet Solutions which bagged 30 percent of the awards, and clinched the second slot created a controversy by boycotting a post even media briefing saying award rules or a 'blue print' has been violated.
Leo Burnet chief Ranil de Silva told ETV's Lanka Business Report show after a celebratory party that 'boycotting' was not the best choice of words.
"I didn't boycott, I chose not to attend because there was an issue that arose in the process of the judging.
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Protest
Leo Burnet had protested to the heads of two industry bodies, the IAA and 4As, who in turn have to sort it out with the steering committee which ran the awards.
The Chillies 2008 awards show was held Saturday, February 23, and the post even press conference was held on Monday, February 25.
"On Saturday night when I realized what had happened, I realized that the issue was addressed but not rectified," de Silva said
"I said, I'll attend the press conference on the basis that I'll be able to speak