Foreign case studies are often incompatible with the local business context, so we welcome these well-researched local studies centered on two very successful Sri Lankan companies," Uditha Liyanage, Head of Academic Affairs at PIM, said Tuesday at a ceremony to handover the case studies.
"In our scheme of things, MBA stands for Making Business-learning Action-oriented. It is a case of learning by doing, which is where case studies come in.
PIM uses such case studies as a principal teaching tool in its MBA program.
The two companies were selected on the basis of sustained outstanding growth performance, according to The Competitiveness Program, which donated management case studies to the PIM at the PIM auditorium.
Statistics show that only 13 percent of family businesses survive 50 years and only fo