To be held in May this year by the Sri Lanka Advertising Association, the awards will be judged by a panel of local and international personalities, the association said in a statement.
A total of 32 ad agencies will take part in the ˜Chillies 2007™ awards, themed ˜Insight Inside™, - a weeklong event that will also have workshops, exhibitions and festivities.
Awards will be given in 19 categories of creative works. This year™s awards show embodies the philosophy of insights-led creativity, the statement said.