"It's going great," Greg Clayman said at the paidContent 2011 conference in New York.
"We're not disclosing the exact numbers (of downloads) but it's in the hundreds of thousands."
Although The Daily has extended a free trial period until March 21, Clayman said a number of readers had already opened their wallets to pay the subscription fee of 99 cents a week.
He declined to say exactly how many paid subscribers The Daily has signed up, joking only that it's "more than one and less than a billion.
"
Clayman said News Corp. had agreed to the same revenue-sharing that Apple is offering to other publishers with the California-based gadget-maker taking a 30 percent cut of each subscription.
"We get the same revenue share that everybody else does," he said.
Clayman said News Corp. was not "locked into" a single platform for The Daily, which is currently only available on the iPad, and it would eventually be offered on tablet computers running Google's Android software.
"We want to