Insurance Reload

May 29, 2007 (LBO) – Ceylinco Insurance is tapping into Sri Lanka largest mobile subscriber base with a pre-paid card insurance scheme with Dialog Telekom, officials said. Sri Lanka's insurance penetration remains poor at three percent for an island of 20 million people. The accident insurance cover package premiums are priced between five and 20 rupees which can be paid at any Dialog reload centre in Sri Lanka that entitles the connection holder up to 50,000 rupees worth of claims.

The accident cover targets the population who does not have comprehensive knowledge of insurance and low-income families.

Customers can apply for the 'eZ insurance' cover at the time of a reload and the cover expires when the credit of the reload finishes.

"eZ insurance is a manifestation of the deployment of advanced electronic commerce infrastructure towards enhancing the affordability and availability of a product," Hans Wijayasuriya, CEO Dialog Telekom told reporters.

Ceylinco CEO Ajith Gunawardena says customers have the ability to obtain spot claims from the package.

"This will help Sri Lankans to protect themselves against hazards that are commonplace on our road